6 edition of Outstanding Cases in Marketing Managemen found in the catalog.
Outstanding Cases in Marketing Managemen
William G. Zikmund
by West Publishing Company
Written in English
|The Physical Object|
|Number of Pages||528|
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Outstanding Cases in Marketing Managemen by William G. Zikmund avg rating — 6 ratings — published — 4 editions. William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in He received his bachelor of science degree in marketing from the University of Colorado, a master of science degree from Southern Illinois University, and a Ph.D.
in business administration with a concentration in marketing from the University of Colorado/5. See all books authored by William G. Zikmund, including Business Research Methods, and Essentials of Marketing Research, and more on Outstanding Cases in Marketing Managemen.
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No better way to end a book about managing output than measuring the output of the book itself on the reader. So those are my takeaways. Ben Horowitz has a blog post about the book .